However, most hoteliers have stopped short in their environmental programs with the misconception that guests equate quality with excess and that guests will rebel against resource efficient technologies including the perceived poor quality lighting of compact fluorescent bulbs or low flow rates of efficient showerheads. Many are trying to demonstrate their corporate commitment to sustainability have felt that a linen or towel reuse tent card on the nightstand proves the hotel management’s commitment to “save the environment”.
The reality is that guests are becoming increasingly environmentally-conscious and have a much better appreciation for technologies and practices in hotels that share their interests. At the same time, they have become intolerant of “green washing”, with the most common complaint that housekeepers replaced the towel they intentionally hung to use again. Becoming recognized for your environmental programs in today’s marketplace is more difficult today than it has been in the past. The early adopters have reaped the marketing benefits of being leaders in their industry. However, given public policy, government incentives, and rising utility costs, never before has the dual objectives of customer relations management and profitability been more aligned.
PA Consulting Group’s articled titled “Top 5 Environmental Management Strategies Affecting Your Hotel’s Bottom Line” was published in www.hotelexecutive.com.
To create a sustainability approach that will guide your decision making, please contact us now.
PRINT
EMAIL
TWITTER
FACEBOOK
LINKEDIN
FEEDS