The past few years have seen a dramatic boom of consumer products in the market. Now the global economy is slowing down and the pressure on investment in innovation is growing. At the same time consumers are seeking value now more than ever, increasing the demand for new products and services.
The result: a proliferation of products offered to a vast number of customers - costs have gone up, profit margins are under pressure. End-to-end product innovation is key to future growth and profitability, with increased focus on speed to market, complexity and cost reduction, and stretching category boundaries.