Market assessment and commercial strategy
PA combines its knowledge of the life sciences sector with a tried and tested approach to define the future market scenarios in which our clients' businesses will be operating. From this solid foundation we can build the requirements for the business to be successful in those markets. Together we provide direction on how to prioritise and leverage existing assets to maximise their value, and how to fill conspicuous gaps.
Product and portfolio management through the life cycle
PA also provides strategic advice and recommendations in the management of business assets, individually or in the context of the overall portfolio. We have extensive experience of value management in the life sciences sector across the commercial life cycle of the assets, and across the dimensions of product, portfolio and life cycle.
Through discussions with the client PA identifies the approach to product and portfolio management which is the best fit and value-adding for our client today, and which can grow with the client's needs as they evolve. Our robust approach addresses the key issues in the areas of governance, infrastructure, process, people, and data – with supporting tools and techniques.
We developed and implemented portfolio modelling to support new product development for Norton Healthcare.
Delivering excellence in commercial operations
Effective market access for products and services is essential to the life sciences sector. Several factors need to be satisfied if that goal is to be attained, such as developing the products and services that the markets need, setting the right price to secure reimbursement and market uptake, presenting a proposition that is aligned with market expectations, and effective communication of the products' differentiation.
Additionally the evolution of the market has created new communities of customers - clinical and non-clinical - which provide new challenges for the industry.
We developied an innovative technology strategy for a US sales force.
PA's breadth of capabilities and experience allows the rapid creation of effective teams which engage with our clients' challenges to deliver the strategic review, diagnosis, recommendations and solutions required to deliver full value from commercial operations.
Our experience includes market awareness, commercial goals and issues, strategy, sales operations, and information management with IT strategy and infrastructure.
To discuss an issue on Commercial strategy or operations, please contact us now.
